Posted by: New Class Traitor | November 7, 2010

0bama’s marketing problem: The dogs don’t like the food

Tweeted from the desk of Mitch McConnell:
Senate_GOPs Senate Republicans
McConnell on President Obama’s policies: “I think his problem was not his sales job, it was his product.”
Indeed. There is the famous story of a pet foods brand that spent millions on a slick marketing campaign for a new kind of dog food. Focus groups were formed, marketing concepts were presented, rejected, and modified, and eventually all agreed this was one good-looking marketing campaign.
Yet when sales figures came in, they were disappointing, and nothing the marketing folks did helped.
“So what’s wrong?” asked the CEO.
The reports came back from the ground: “the dogs don’t like the food”.
UPDATE (h/t: realwest): Rasmussen poll: voters regard election as a punishment for Democrats first and a victory for the GOP second.
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