Posted by: New Class Traitor | March 8, 2010

Insty: the Federal government as a tarnished brand

Glenn Reynolds makes an interesting comparison between the Federal government and the tarnished brand “Schlitz beer”:

When I think of the federal government’s brand now, I think of Schlitz beer. Schlitz was once a top national brew. But, in search of short-term gains, it began gradually reducing its quality in tiny increments to save money, substituting cheaper malt, fewer hops and “accelerated” brewing for its traditional approach.

Each incremental decline was imperceptible to consumers, but after a few years, people suddenly noticed that the beer was no good anymore. Sales collapsed, and a “Taste My Schlitz” campaign designed to lure beer drinkers back failed when the “improved” brew turned out not to be any better. A brand image that had been accumulated over decades was lost in a few years, and it has never recovered.

The federal government, alas, finds itself in much the same position.

Indeed.

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  1. […] original post here:  Insty: the Federal government as a tarnished brand « Spin … tags: began-gradually, brand-now, check-it-out, credit, credit-card, federal government, […]


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